Darkoo says women shape the music industry’s biggest trends
According to Darkoo, if you want to understand why certain songs dominate the charts, look no further than women. The British-Nigerian artist insists that women are the tastemakers of music, subtly guiding what everyone else ends up vibing to.
The “Favourite Girl” crooner recently shared her perspective on the Comfortably Speaking podcast, pointing out that many hits only go mainstream because women embrace them first. She argued that men often end up listening to tracks women enjoy, whether consciously or not. For Darkoo, women’s preferences are not just influential—they’re the driving force of the industry.
As an example, she highlighted the explosion of Amapiano, the South African sound that took over global playlists. Darkoo explained that its popularity skyrocketed after women began dancing to the beats and posting trends online, even when some initially dismissed it. Over time, the genre became too infectious to ignore, with men jumping on the wave once it had already gained traction.
“The truth is, the world—including music—is dictated by women,” Darkoo said. “Think about it: you’re picking someone up in a flashy car, and you want the vibe right. What do you play? Something that she likes, of course. A lot of the music men claim to love today, they started playing because women loved it first.”
Her candid remarks shed light on a reality the music industry has long known but rarely admits openly: behind many of the biggest trends, women are calling the shots. From playlists to party anthems, Darkoo believes that women don’t just listen—they decide what everyone else listens to, too.